PxT
roadways
So by now you have probably heard of Apple's iTunes program which lets you download music legally, and if you were watching the Superbowl you may know about Pepsi's free music promotion that is going on. Each song on iTunes costs 99 cents. Each winning Pepsi bottle cap gets you one free song. Now what I can't figure out is why people on eBay are willing to pay more than 99 cents per cap to get these codes?!? I can understand buying the soft drink itself for more than 99 cents since you are getting liquid refreshment plus a chnace to win, but why would you pay a premium for the winning code when its cheaper to pay Apple directly?? Makes no sense to me.

In related news, if you have any winning caps that you aren't going to use, send me the codes! :-)